When Your Product Stops Selling
And It’s Not a Strategy Problem
You’ve got the strategy right.
You’ve got the data, the positioning, the audience fit.
And yet… the product isn’t selling.
You check the numbers again, adjust the creative, test a new campaign, rework your funnel — but something still feels off.
It might not be a strategy problem.
It might be a frequency problem.
What Is Frequency, Really?
Every product carries energy — an invisible yet powerful imprint that shapes how it’s received.
That energy is encoded in the product from the very beginning: in how it’s conceived, designed, developed, and sold.
If the people creating it are exhausted, fearful, or disconnected — that vibration gets baked into the final product.
And your customers feel it, even if they can’t explain why.
They’ll just say:
“It’s not my vibe.”
That’s not metaphor — that’s frequency.
You Can’t Out-Strategize a Low Frequency
No marketing tweak or pricing strategy can override a misaligned energetic field.
When a business runs on fear, scarcity, or control, the energy becomes dense.
Communication feels forced.
Innovation stalls.
Sales flatten.
But when your team is energized, grounded, and aligned — the product feels alive.
It carries coherence. It radiates integrity. And people respond to that.
That’s high frequency — the state where creation flows, leadership feels clear, and customers sense authenticity.
A Real-World Example
Years ago, when I worked at Nike, I was designing a collegiate training project.
It wasn’t a headline product, but I approached it with total creative presence — as an opportunity to make something great.
A few months later, Andrew Murphy, the marketing and product Director for Nike Team Sport, stopped me in the corridor and said:
“You know what? That training jacket — there’s something special about it. I can’t tell you why, but it’s just right. And it’s selling really well.”
That’s the power of frequency.
When something is created in a state of joy, focus, and flow, that energy translates.
It becomes tangible — and it resonates.
So, What’s the Real Problem?
When a company operates in low frequencies for too long, it doesn’t just impact morale — it drains vitality from the entire system.
In the iPEC framework, this is known as catabolic energy — energy that breaks down rather than builds up.
Catabolic energy, driven by fear or pressure, can create short-term results.
You can push. You can force. You can make things happen.
But if that becomes the default — if there’s no recovery, no regeneration — things begin to fracture.
Leaders burn out.
Teams disconnect.
Innovation dies.
And the brand’s resonance fades.
Sustained low frequency eventually leads to breakdown — not because people aren’t working hard enough, but because the energy they’re working from is depleting rather than renewing.
Understanding Frequency Inside Organizations
To make this more tangible, here’s a framework I use with leaders and teams —
The Frequency Spectrum of Business.
It maps the emotional and energetic states that influence how organizations create, connect, and perform.
You can use it as a diagnostic tool to identify where your company might currently be operating:
At the lower end of the spectrum — fear, apathy, shame — we see disengagement, survival behavior, and stagnation.
As frequency rises through courage, neutrality, and curiosity, energy stabilizes and creativity reawakens.
When organizations reach higher states of flow, joy, and purpose, their products begin to radiate coherence — and customers feel it.
The goal isn’t to live permanently at the top of the scale.
It’s to build the capacity to regulate — to move fluidly between frequencies and to consciously recalibrate when energy drops.
That’s the essence of a frequency-led business.
Recalibration and Momentum
Through The RESET, we bring your company back into alignment.
We recalibrate the energetic field of the business — starting with leadership and expanding through the entire organization.
It’s a full-system reset that restores coherence, creativity, and flow so your strategies can finally work again.
But frequency isn’t static — it’s alive.
That’s why I created The Frequency Lab — an ongoing container designed to help you sustain and amplify the energy you’ve restored.
Inside the Frequency Lab, we monitor your company’s energetic pulse and teach leaders how to hold high-frequency states in real time — even under pressure.
It’s where strategy, nervous system mastery, and conscious leadership converge.
Maintaining alignment is what keeps momentum, innovation, and performance steady long after the initial reset.
Learn more about how we work inside The Frequency Lab →
Ready to Shift Your Company’s Frequency?
If your company is quietly struggling — if the numbers aren’t moving even though “everything should be working” — it may be time for a recalibration.
✨ Request your RESET Brief to explore how we can realign your company’s energy and reignite its performance.
Request a RESET Brief →
