Is EGO Ru(i)nning The Show?
Too much Ego creates a low frequency environment – anchored in fear, control, and self-preservation.
When that energy runs the show, everything suffers: people, product, your purpose.
I help leaders and teams recalibrate to a higher frequency so creativity, connection, and results flow again.
Because success today isn’t strategy-first.
It’s Frequency-First™.
I work with leaders from:
THE FUTURE OF SUCCESS IS FREQUENCY-FIRST™
Frequency-First™ Means Understanding The Energetic State Your Organization Operates From.
What is the predominant leadership frequency in your company?
Are you leading and strategizing from the energy of fear, apathy, and control—or curiosity, creativity, trust, and flow?
When leadership operates from low-frequency energy, it shapes everything:
Teams lose momentum. Creativity stalls. Innovation flatlines. Culture turns toxic.
That energy gets baked into your products and your brand.
Consumers can’t always name what’s off—but they can feel it. And they don’t buy.
It stops resonating.
Because people don’t just purchase products, they respond to the frequency underneath.
That’s why frequency in the new era is more important than strategy.
Discover Your Leadership Frequency.
Every human leads with a unique frequency. You can’t see it, but you can feel it. Your unique leadership frequency determines how you lead, show up, and relate to others.
This assessment reveals:
‣ Your primary and secondary leadership frequency
‣ What throws you off balance
‣ And how to correct it
Raise Your Frequency. Reset the Culture.
Here is how we’ll do it:
Testimonials
FOUNDER, CEO HedgeConnect
Lisa Vioni
“I recognized repeating patterns that had been holding me back without realizing it. Seeing them clearly means I can finally change how I lead and collaborate going forward.”
Founder, Pure Clean
Heather Cvitkovic
“This experience is beyond what I expected or anticipated… I have been able to go deeper rather than staying at the surface. We were able to dig into things I didn’t even realize I needed.”
In Memoriam Hospitality ENTrepreneur
Whit Oliver
“Working with Daniela helped me break through generations of financial patterns and finally align my work with what I love. Success finally felt deeply connected to who I am.”
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Articles
TIPS, RESOURCES + More
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The 7 Frequencies of Leadership™:
A Paradigm Shift for Modern Executives Let’s be honest. For decades, we’ve been sold a singular model of leadership: Be composed. Be analytical. Be…
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The AI Bubble and the Return to Being Human
Fresh out of design school, I landed my first job at a small snowboard brand after an internship with Laurel Escada. Only a few…
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When Your Product Stops Selling
And It’s Not a Strategy Problem You’ve got the strategy right.You’ve got the data, the positioning, the audience fit. And yet… the product isn’t…
I’m Daniela
Strategic Creative & Frequency-First™ Calibrator
For over two decades, I led some of the highest volume-generating design teams at Adidas, Nike, Columbia Sportswear, and Pendleton — often brought in to recalibrate underperforming collections, build scalable product systems, and align creative direction with brand strategy.
Whether it was pivoting a product line, compressing go-to-market timelines, or turning flat sales into sustainable momentum, I became the go-to when a reset was needed.
Today, I bring that same precision to leadership performance and team culture — helping visionary companies regulate the energetic layer of their organization so strategy can take hold.
Because when your people operate in a high frequency state, your product starts resonating with your customers again.
Podcast
The Signal
On The Signal, I unpack the hidden energetics behind leadership, business, and culture.
Because behind every headline is a story, a frequency. A signal. And the leaders who understand this dynamic lead the future.
Coming soon:
Your FREQUENCY is the Strategy.
Preorder the book that redefines modern leadership,
In a world obsessed with performance, productivity, and polished personas, what if the real reason your product isn’t selling, your team is burning out, or your culture feels fractured … is frequency?
This book holds the blueprint for a new kind of leadership – one rooted in energy, coherence, and embodiment.
In the new Era, success is no longer based on strategy, it’s based on frequency.
